OMG! Outsourced Marketing Guru Blog

BUSINESS NAMING: This is a good one...when the Outsourced Marketing Guru was in her teens, while lying in the backseat of a mvoing car, I proposed the name for this business. As usual, it came to me out of the blue, while I was trying to get some sleep. My uncle, who owned the business at the time, was trying to decide on a business name for his carpet and drapery (i.e. interior services) business. I shouted out, "The Inside Story", because it was all about the inside of a home or business, making it nice, and Voila, the name stuck. I was not involved in the logo design but it is cute, right?

LOGO DESIGN: This is a logo designed for a local commercial electrician. He had been operating for, I think, 19 years without any branding and doing a darn good job! We discussed adding a website and adding some flair by first giving him a logo. This catchy one was created by MOI, from FREE and simple materials which I teach in my classes. It comes in white too, with a knockout design (means reverse) and I love it because if you look close, you will see the "E" is actually the plug or socket or as I have been corrected, the "receptacle".

FOCUS GROUP/PRODUCT DEVELOPMENT/NAMING: For this client we assisted with name development, which centered around the Mandala symbol (?) or culture and worked with the talented artist to create the first product. This product development included strategy around sourcing,cost, delivery times, production times, net margins and more importantly a focus group to determine what the general public liked and was willing to pay. And, we had a winner (actually several, all around)!

BUSINESS NAME/INSIGHT/ACCOUNTABILITY/IMPLEMENTATION: Here we got creative, literally, helping formalize the name and intention for the business as well as (OMG! It was so fun) hands on helping develop new products! Coaching and accountability included as well as implementation for supply chain and marketing initiatives that resulted in sales to a prominent local restaurant, inclusion for decor in a celebrity restaurant and wholesale deal to supply a local business. Oh, and less we forget social media marketing and new product recommendations. Love them for client gifts!

COMPLETE OUTSOURCED MARKETING: We originally launched this business in August of 2008 with web and logo design, business and domain naming, and all aspects of marketing. Recently we completed a redesign of the website and made enhancements to the YouTube, Google + and Google Business platforms. OMG! is the marketing resource for this successfully ranked global business.

LOGO DESIGN/BUSINESS NAME/DOMAIN NAME/BRANDING/WEBSITE DESIGN/PRODUCT DEVELOPMENT/BLOGGING: We were tasked with creating the perfect senior care product and all of the marketing and development that went with it. Not only providing marketing advice and implementation to our client but also to their end user client as well, showcasing social media, video marketing, blogging, webinars, and community marketing.

BUSINESS NAME/BRANDING/LOGO DESIGN/WEBSITE DESIGN AND DEVELOPMENT: For this startup, we were tasked with product development, business and domain selection as well as branding and logo design and implementation. We also created collateral marketing and event marketing and their website. Oh and let's not forget JV marketing partnerships.

BUSINESS NAME/BRANDING/LOGO DESIGN/WEBSITE DESIGN AND DEVELOPMENT/MARKETING/TRAINING: For this startup, we were tasked with product development, business and domain selection as well as branding and logo design and implementation. We also assist with attracting members and providing marketing assistance and training to it's members.

WEBSITE DESIGN AND DEVELOPMENT/SEO/MARKET ANALYSIS: For this process server business owner, we assisted with website design and development for SEO and top ranking, competitive analysis, market segmentation, customer automation and ease of use.

GOOGLE ENHANCEMENTS/SEO/MARKET ANALYSIS: For this private investigator and process server business owner, we analyzed their existing website for SEO and provided strategy for top ranking including website and Google optimization. At right is one of the created promotions coinciding with March Madness.

WEBSITE DESIGN AND DEVELOPMENT/SEO/MARKET ANALYSIS: For this process server business owner, we assisted with website design and development for SEO and top ranking, competitive analysis, market segmentation, customer automation and ease of use. We are proud to say their website ranked on Page One of Google in just 3 short weeks!

OMG! Here's Some Case Studies...