In addition to tracking your cost per acquisition (this is your cost spent to get a new customer) you should also know where your most profitable customer comes from. This includes walk-ins to your store, if you have a physical location, and "click-bys" if you have an online presence.

I was surprised by the information I recently received from Shaw Academy regarding Facebook and Pinterest. Most people would think that Facebook brings the most profit but according to Shaw, it is actually Pinterest. The average Facebook purchaser spends $85 whereas the average Pinterest purchaser spends $185. That's just over DOUBLE!!!!

Are you selling on Facebook and Pinterest? If not, contact us to get you up and running and if you are already in this space, you may want to schedule an Insight session to develop a better strategy.