I was recently talking with a former entrepreneur (yes, I said former) and the subject of closed businesses came up. She mentioned that prior to becoming a business owner, and when working a J.O.B., she used to think badly when she heard that someone closed a business.
Not anymore, she says, after she took a run at operating her own business for three years. As a "solopreneur" she realized that there were challenges that she CHOSE not to accept and closed her business and went in another direction.
One of the challenges we talked about was having FUN, finding passion and being able to accomplish that in your chosen profession or business model. I frequently talk to business owners, large and small, and I tell them, "What you think you are going to do or sell, will 9 times out of 10, NOT be what you end up doing - even in the same business." Most importantly, "What you don't know, you don't know." These things come from working in your business day to day and you have to take it one step at a time. Something that you once thought was exciting, now at the 4,000th repetitive iteration of it, drives you CRAZY!!!
If you are in this situation, it may be as simple as hiring staff, diversifying a product, or improving process and procedure. Sometimes it's just a mind shift for the business owner. And sometimes, it's just getting out. Understanding what is going on and getting CLEAR is important and your Outsourced Marketing Guru can help. Part of our Insight(TM) program is review and analysis (unbiased) to evaluate the problem or problems and provide solutions. Sometimes it's taking a class to learn a way of working smarter, developing new product strategy, or just taking time to talk it out.
If you decide to get out, there may be an option to sell part or all of your business. Or you may want to "put the baby to bed" for a while and take a much needed break. Let us know, we are here for you!
Christine combines her personality and experience in her consulting, educational, and entrepreneurial endeavors.
She is the owner and chief marketing officer for OMG! Outsourced Marketing Guru, catering to entrepreneurs, start-up businesses and established companies. In this role she provides business services including, but not limited to, brand development and strategy, digital marketing, business plans, pricing strategy, product development and motivation! Christine also consults as a change agent implementing process improvement, growth strategy, and best practices.
Prior to becoming an entrepreneur, Christine spent seven plus years at Citigroup in her role as Vice President, Marketing, Communication and Production.
She is the recipient of the President's Volunteer Service Award and currently volunteers for Shop With A Cop and the National Law Enforcement Memorial and it's Ride and Run to Remember.
Christine holds a Master's Degree in Business Organizational Management, a Bachelor's Degree in Criminal Justice/Psychology and a Diploma in Digital Marketing. Christine consults in both the business and criminal justice areas and she relishes the chance to tell a good story or provide technical expertise.
If you would like to have Christine speak at one of your events, please contact us by email.
